Yinglu Deng Buy in Any Language, Sell in Theirs

YouTube video: https://www.youtube.com/watch?v=qykHIPpwXmU

Traditional Chinese

嗯，在中國，如果你想賣出去一件東西的話，那你當然最好是用賣方的語言來、來跟別人交流。這一點很重要。就比如說，你要分清楚你想賣出去的什麽東西。如果你要賣一個大型的機器，儀器給一個醫院，或者是給一個研究機構，那可能跟你接洽的主要是技術人員。那你主要跟他們聊，聊技術。那你要顯得非常professional。那你要懂得每一個細節，好讓他們足够地相信你，理解這個東西，幷且能够給他們提供最好的質量和服務。那如果你是跟…比如說跟溫州商人打交道的話，那他們可能會希望你有一些地方，地方話的色彩。他們需要你懂他們的方言，懂他們就是平時、在一起、嗯…可以說是一些俚語或者俗語，這樣子的話，可以更加縮小你跟他們之間的距離，更加能够促進溝通。所以在中國，你要想賣東西出去的時候，最好先調查清楚，你是想賣給誰，想賣什麽樣的東西，然後再决定你想賣出去，采取怎麽樣的策略。OK。

Simplified Chinese

嗯，在中国，如果你想卖出去一件东西的话，那你当然最好是用卖方的语言来、来跟别人交流。这一点很重要。就比如说，你要分清楚你想卖出去的什么东西。如果你要卖一个大型的机器，仪器给一个医院，或者是给一个研究机构，那可能跟你接洽的主要是技术人员。那你主要跟他们聊，聊技术。那你要显得非常professional。那你要懂得每一个细节，好让他们足够地相信你，理解这个东西，并且能够给他们提供最好的质量和服务。那如果你是跟…比如说跟温州商人打交道的话，那他们可能会希望你有一些地方，地方话的色彩。他们需要你懂他们的方言，懂他们就是平时、在一起、嗯…可以说是一些俚语或者俗语，这样子的话，可以更加缩小你跟他们之间的距离，更加能够促进沟通。所以在中国，你要想卖东西出去的时候，最好先调查清楚，你是想卖给谁，想卖什么样的东西，然后再决定你想卖出去，采取怎么样的策略。OK。

Pinyin

N, zài Zhōngguó, rúguǒ nǐ xiǎng mài chūqu yíjiàn dōngxi de huà, nà nǐ dāngrán zuìhǎoshì yòng màifāng de yǔyán lái, lái gēn biérén jiāoliú. Zhèyìdiǎn hěn zhòngyào. Jiù bǐrúshuō, nǐyào fēn qīngchu nǐ xiǎng mài chūqu de shénme dōngxi. Rúguǒ nǐ yào mài yíge dàxíng de jīqì, yíqì gěi yíge yīyuàn, huòzhě shì gěi yíge yánjiū jīgòu, nà kěnéng gēn nǐ jiēqià de zhǔyào shì jìshùrényuán. Nà nǐ zhǔyào gēn tāmen liáo, liáo jìshù. Nà nǐ yào xiǎnde fēicháng professional. Nà nǐ yào dǒngde měiyíge xìjié, hǎo ràng tāmen zúgòu de xiāngxìn nǐ, lǐjiě zhège dōngxi, bìngqiě nénggòu gěi tāmen tígòng zuìhǎode zhìliang hé fúwù. Nà rúguǒ nǐshì gēn…bǐrúshuō gēn Wēnzhōu shāngren dǎjiāodao dehuà, nà tāmen kěnéng huì xīwàng nǐ yǒu yìxiē dìfāng, dìfānghuà de sècǎi. Tāmen xūyào nǐ dǒng tāmen de fāngyán, dǒng tāmen jiùshì píngshí, zài yìqǐ, n…kěyǐ shuō shì yìxiē lǐyǔ huòzhě súyǔ, zhèyangzi dehuà, kěyǐ gèngjiā suōxiǎo nǐ gēn tāmen zhījiān de jùlí, gèngjiā nénggòu cùjìn gōutōng. Suǒyǐ zài Zhōngguó, nǐ yàoxiǎng mài dōngxi chūqu deshíhou, zuì hǎo xiān diàochá qīngchu, nǐ shì xiǎng màigei shéi, xiǎng mài shénmeyàng de dōngxi, ránhòu zài juédìng nǐ xiǎng mài chūqù, cǎiqǔ zěnmeyàng de cèlüè. OK.

English

In China if you want to sell something, then of course you’d better use a seller’s language to communicate with people. This point is very important. For example, you want to make it very clear what you are trying to sell. If you want to sell a large machine, a (scientific) instrument to a hospital or a research organization, then the important people to get in touch with are the technical personnel. They are the ones you want to talk to…to talk about technology. You must come across as extremely professional and understand every detail so that they will feel satisfied in trusting that you understand this item and will assuredly provide them with the best quality and service. And then say, for instance, you get in contact with some Wenzhou business people. They are going to expect you to have some ‘local’ flavor. They need you to understand their local dialect, common sayings and slang. In this way you can lesson the (cultural or geographic) gap between you and improve your ability to communicate (effectively). Therefore, in China, if you want to sell something, you’d better first investigate thoroughly what it is you want to sell and to whom you want to sell it. Then decide if you want to sell and adopt the appropriate strategy. OK.

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Authors: LouisPM, h.brinsko, orkelm.